On May 9th the OneNet EU H2020 project, part of the energy flexibility community, hosted a webinar on Obstacles to Customer Engagement in Flexibility Markets. For DECIDE Dr. Sonja Klingert from University of Mannheim sat on the virtual panel discussing with panelists Jörg Mühlenhoff, Senior Energy Policy Officer at BEUC and David Batič, Head of Development & Market Monitoring Department at Slovenian Energy Agency about the impulse given by Daniele Stampatori, EUI. She pointed out that to increase self-efficacy beliefs and the impact of social norms, initiators of novel demand response schemes should go beyond individual and target people as part of groups, be it collective actions or more formal energy communities.